The Key to Success in Network Marketing

Google the phrase “How to Succeed in Network Marketing” and you’ll receive 2,220,000 hits in 0.41 seconds (as of this writing). Suggestions range from believing in yourself to knowing your company and products; from selling yourself, to duplicating yourself. All of these are important. But, I believe there is one key to success that overshadows the rest. You have to know why you want to succeed. You have to have a dream.

There will be times on your journey when you will wonder what you have gotten yourself into. You will wonder what on earth you were thinking when you started down this path. You will face a lot of challenges. First, your family and friends will tell you that you’ve made a big mistake. Some of them have tried network marketing before and not succeeded, and they are sure you will fail too. They don’t really mean to drag you down. They probably have your best interests at heart and just want to protect you from the same disappointment they went through.

You will suffer from the disappointment of rejection. Not everyone you share your opportunity with will be as excited about it as you are. You will hear the word “No” far more often than you want or expect to hear it.

You will suffer from impatience. You won’t build your business as quickly, or sign people up as quickly as you were hoping to. You won’t increase your income as quickly as you wanted. Your website won’t initially get as many hits as you thought it would.

During these down times, it’s your dream that will sustain you and give you the encouragement to carry on.

So, what do you really want? And, don’t come up with a vague answer. You need to be specific. One way to help define your dream is to ask yourself “Why.” Don’t just say that you want to be rich. Why do you want to be rich? What will being rich allow you to do? What will you do with your money? Don’t just say you want to retire. Why do you want to retire? What will you do with your time if you aren’t working? Your dream needs to be an emotional touch stone for you, or it doesn’t qualify as a dream. It has to be something you can see, imagine, smell, touch and feel.

There are several exercises you can use to help flesh out your dream in detail. Try one or two of these to get your creative juices flowing.

1. Imagine that you are featured on the cover of “Time” magazine as the person of the year. What would you be recognized for?

2. Imagine you are attending your own memorial or funeral service. How will you be remembered by your children, your friends, your business associates and other people in your life?

3. Make a “treasure map” or “dream board” by cutting out pictures, words and phrases from magazines. Don’t analyze, just cut out whatever appeals to you. Then, paste the words and pictures on poster board.

One word of caution: be careful with this last exercise. Anytime I have created a “treasure map,” almost magical things have happened in my life. The last “treasure map” I created was filled with pictures of family activities in the great outdoors, hiking, lush green forests and foliage. I was living in the concrete jungles of California at the time, working full time and taking a full class load at the community college. Two months later, I was recruited to move to Arkansas where I now live on 15 acres in the country and go hiking regularly with my 15-year old son.

So, to be a success in network marketing, you have to know why you want to succeed. Don’t just dream – dream big! Now take action and turn your dream into reality.

Until next time…